The Fundamental Flaw with Split Persona Solutions

At their best BYOD Programs increase mobile employee-productivity and job satisfaction while cutting the employer’s hardware costs and avoiding fines from Regulators. Employee reticence to take them up however is driven by dislike of using their own number to take business calls out of hours and the imposition of company controlled MDM features, such as remote-wipe.

Consequently BYOD uptake often falls short of its potential leaving the promise unfulfilled.

Split persona phone numbers are meant to help and on paper they would seem to but the technology is limited to either MVNO integrations or virtual SIMs that limit deployment to one or two carriers or countries or require mass SIM replacement; neither of which are a panacea or meet the test of a universally-applicable solution continuously applied as employees join and leave in a rolling BYOD provisioning cycle.

Even more difficult; BYOD telephony has to work across the infrastructure & device mix of the corporate & employee combined estate while being globally operable across all mobile networks.

Blackberry has made an effort to resolve these challenges by going on a partnering and acquisition spree,  but one wonders whether it understands the difficulty it faces in combining these proprietary & partner technologies into a combined solution offering the essential elements needed to meet customer needs, even within industries that aren’t highly regulated?

To be compelling an ideal BYOD-centric mobile solution would offer global split persona and billing (any country or carrier) with company-owned, city-prefixed numbers. Once provisioned the application should include automated smart LCR and Roaming cost-reduction technology to eliminate the $millions in wastage through reimbursing sky high employee consumer-rate tariff charges for their international calls and roaming.


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